Soweto - Our Origins

Our Story

Born in Soweto, Made in Maboneng

Est. 2014

More Than Fashion— A Movement

Project Inflamed was born in Soweto, Orlando West in 2014. From the streets that shaped us, we emerged as an unrestricted, innovative, and highly distinctive fashion brand.

We design and create clothing and accessories for fashion-conscious individuals who refuse to blend into the crowd. Our aesthetic is Sapeur-inspired—bold, expressive, and intentional.

From covetable streetwear staples to our dapper, fashion-forward range of hats and statement Stylegod pieces, every item tells a story of identity, community, and self-expression.

Project Inflamed is more than a store—it is a cultural and social movement, rooted in the spirit of Soweto and crafted in the creative heart of Maboneng.

Project Inflamed Team

What We Stand For

Our Values

01

Unrestricted

We break boundaries and challenge conventions. Our designs are free from limitations, driven by pure creative vision.

02

Innovative

Every piece pushes fashion forward. We blend traditional craftsmanship with contemporary design.

03

Distinctive

Stand out, don't blend in. Our pieces are designed for those who dare to be different.

04

Community

We are rooted in community. Project Inflamed is more than fashion—it's a movement.

Our Journey

The Timeline

2014

The Beginning

Project Inflamed is born in Soweto, Orlando West. What starts as a vision becomes a mission.

2016

First Collection

Our debut collection launches, introducing the world to our distinctive aesthetic.

2018

Maboneng Studio

We establish our creative headquarters in Maboneng, Johannesburg's cultural heartbeat.

2020

Stylegod Launch

The premium Stylegod collection debuts, elevating African luxury streetwear.

2024

Global Reach

Project Inflamed reaches fashion-conscious individuals across the globe.

Join the Movement

Discover pieces that speak to your style and spirit. Shop the latest collections from Project Inflamed.

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